Facebook's Ad Manager helps you promote your business through highly targeted advertisements on Facebook's social media platform.

In Malartu, we break down Facebook data into multiple levels:

  • Account: This is a sum of metrics for the entire account broken down by day. 
  • Campaign: This dives one level deeper into data on each campaign.
  • Ad Set: Within each campaign are ad sets.

For each Account, we collect the following information:

  • Total Actions - All actions taken by users.
  • CPC - Cost per click.
  • CTR - Click through rate.
  • Total Ad Clicks - Total number clicks.
  • Total Ad Spend - Spend for your whole account in a specific period.

For each Campaign, we collect the following information:

  • Total Campaign Actions - All actions taken by users.
  • CPC - Cost per click.
  • CTR - Click through rate.
  • Total Ad Clicks - Total number clicks.
  • Total Ad Spend - Spend for the campaign in a specific period.

For each Ad Set, we collect the following information:

  • Total Ad Set Actions - All actions taken by users.
  • CPC - Cost per click.
  • CTR - Click through rate.
  • Total Ad Clicks - Total number clicks.
  • Total Ad Spend - Spend for the campaign in a specific period.
  • Cost per Action - Cost divided by total actions taken
  • CPM - Cost per thousand impressions
  • Impressions - Total number of impressions for that ad set

Questions about using Facebook Ads? Email us at info@malartu.co or start a chat in the lower right corner of this article. 

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