MailChimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more.

On Malartu we organize data from Mailchimp into multiple levels:

Account: Total data for your whole account.

  • List: Total data for each list within an account.
  • Campaign: Data on each campaign run within an account.

At the Account level, we gather the following information:

  • Open Rate: The number of opens vs the number of deliveries
  • CTR: The number of link clicks vs the number of deliveries

At the List level, we gather the following information:

  • Email list members: The number of subscribers to a given list

At the Campaign level, we gather the following information:

  • Bounces - How many emails bounced.
  • Clicks - How many people clicked your marketing email.
  • Click Rate - A ratio of how many people clicked your marketing email versus how many you sent
  • Forwards - How many people forward your marketing email.
  • Opens - How many people opened your marketing email.
  • Open Rate - A ratio of how many people opened your marketing email versus how many you sent
  • Unsubscribes - How many people unsubscribed from future emails.
  • Number Sent - How many emails were sent in a given campaign.

Questions about using Mailchimp? Email us at info@malartu.co or start a chat in the lower right corner of this article. 

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