The payback period is the number of months or years it takes to return the initial investment. We generally use this metric to understand how long it takes to earn back the money we spent to acquire a customer. On Malartu we calculate this by dividing Customer Acquisition Cost by Average Revenue Per Account.

# Payback Period

The payback period is the number of months or years it takes to return the initial investment

Written by Sean Steigerwald

Updated over a week ago

Updated over a week ago