Facebook Ads: Overview

With Malartu you can build custom dashboards and reports to analyze and share your Facebook Ads data.

With Malartu you can build custom dashboards and reports to analyze and share your Facebook Ads data.

What data can you analyze from Facebook Ads?

Malartu analyzes the following metrics from Facebook Ads:

  • Action values
  • Actions
  • Clicks
  • Conversion Values
  • Conversions
  • Full Page Post Views
  • Full Page Reach
  • Impressions
  • Inline Link Clicks
  • Inline Post Actions
  • Outbound Clicks
  • Spend
  • Unique Actions
  • Unique Clicks
  • Unique Impressions
  • Unique Inline Link Clicks
  • Unique Outbound Link Clicks
  • Video Played
  • Video Played 100%
  • Video Played 25%
  • Video Played 30+ Seconds
  • Video Played 50%
  • Video Played 75%

Each one of these metrics is broken down by the following dimensions, which are organized as sections in Malartu:

  • Campaign
  • Ad Group
  • Ad Creative

How data flows from Facebook Ads to Malartu

Your Facebook Ads data is read each night at midnight so that each metric is kept updated. There is no mapping required to organize this data. Simply authenticate using the Facebook login authentication procedure and your data will be live.

What you can accomplish with Facebook Ads and Malartu

Using Malartu and a Facebook Ads integration you can gain a deep understand of Facebook Ads performance by campaign, ad group, and ad creative.

Combine various metrics in the custom metric builder to understand:

  • Conversion rates
  • Return on Ad Spend
  • Click Through Rates
  • Cost per impression
  • Cost per action
  • Performance of video ads
  • Comparison performance of ad creative over time

Questions about using Facebook Ads and Malartu? Email us at support@malartu.co for help.