Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic.
In Malartu, you can analyze a number of metrics from Google Analytics including:
- Adwords Spend
- Adwords CPC
- Adwords CTR
- Adwords Impressions
- Average Time on Site
- Average Page Load Time
- New Users
- Returning Users
- Total Users
- Views
- Views to App
- Visits
- GA Events
- GA Goals
- GA Goal Completions
E-commerce Data:
- Average Order Value
- Returns
- Revenue
- Total Contract Value
- Total Revenue from Contracts
- Transactions
- Units Sold
Questions about using Google Analytics? Email us at info@malartu.co or start a chat in the lower right corner of this article.