Google Analytics: Overview


Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. 

In Malartu, you can analyze a number of metrics from Google Analytics including:

  • Adwords Spend
  • Adwords CPC
  • Adwords CTR
  • Adwords Impressions
  • Average Time on Site
  • Average Page Load Time
  • New Users
  • Returning Users
  • Total Users
  • Views
  • Views to App
  • Visits
  • GA Events
  • GA Goals
  • GA Goal Completions

E-commerce Data:

  • Average Order Value
  • Returns
  • Revenue
  • Total Contract Value
  • Total Revenue from Contracts
  • Transactions
  • Units Sold

Questions about using Google Analytics? Email us at or start a chat in the lower right corner of this article.