Goals will play a few roles in your dashboards, all of which we will get to in the next few modules:
- Charting goal lines in visualizations
- Create conditional formatting in table views
- Determine the behavior of Dial visualizations
To set a goal, you will flip any card over and select "Set Goals," this will bring you to the Goals interface.
Selecting "Set Goals" will add goals for the metrics present in that card and their corresponding display increment.
Note: each metric can have multiple goals depending on their display increment. For example, a monthly revenue goal might be "10% growth" while a quarterly revenue goal might be "30%." Create different goals for these different display increments.
Understanding the Goal Setting Interface
When you add a new goal you will see it at the bottom of your goal list. Each goal will have a message under it that says "Goal not saved! Save now." This goal will not save until you either 1) change something about it or 2) select "Save Now"
Every goal has 5 attributes:
- Metric: the name of the metric you're setting a goal for
- Display increment: the increment corresponding to that goal
- Last period: the value of the last period of that increment
- Good: details that the metric moving in the direction of the arrow is "Good"
- Bad: details that the metric moving in the direction of the arrow is "Bad"
Click the up or down arrows next to your "Good" or "Bad" goal ranges to specify which movement is good or bad for each metric.
ie. " 1000" means "anything more than 1000 is good. "
Setting a Singular Goal
For many metrics you may not want to set a range but rather one goal line. You can do this by only inputting a value in the "Good" column. In my earlier example, if you want to maintain 10% monthly revenue growth, enter ".1" into the Good value and make sure the arrow is point up.
This singular value will plot one goal line on any visualization.
Setting a Goal Range
For some metrics you may have an acceptable range you would like the metric to fluctuate within. For example, let's say our revenue growth rate goal is actually between 5-10%. We would set the Good value to ".1" and the Bad value to ".5."
This goal range will plot two goal lines on any visualization, displaying an acceptable range.
Setting No Goal Values
The goal interface controls more than just lines on a visualization; it also controls conditional formatting for VS prior variance. Leaving the goal values blank but specifying Good and Bad movements will specify which % or # variance from previous movements is good or bad.
For example, if you set Revenue to Good (UP) and Bad (Down), periods that have moved up any percentage from prior will display green when "View Goals" is toggled on. If the revenue figure has moved down from its prior period, it will display red.
Setting goals and "good vs bad" logic is incredibly helpful when taking a lengthy table and pointing out just the major things to focus on. We highly recommend exploring setting goals with your clients so that they can remain focused on only the most important things in their business without getting overwhelmed by too much data.
Once you have created a goal, you can edit it by navigating back to the goal page by:
- Flipping the card and selecting "Edit existing goals"
- Go to Admin (left-side menu) > Goals