To access the custom metric formula builder, first try to add a custom metric:

Choose any dashboard > edit mode (small pencil in top right) > Add a Metric > Custom Metric

If you don't have any custom metrics setup, choose "Create New Custom Metric"

From the formula builder interface:

1. Select any single metric, user-defined metric, or smart metric to start your formula.
2. Select an operator: Add, Subtract, Multiply, Divide, Parentheses
3. Select a number as an input if desired (ie. multiple clicks by 2 and create name this a goal).

You can use this formula builder to blend different data sources and create a metric custom to your operation.

Questions about creating custom metrics?

 We'll help you build a few that make sense for your business. Contact us by starting a chat in the lower right of this window or email us at

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